“Accident”
Advertisement from Apple (Mac vs. PC)
Which
computer is better to have a Mac or a PC?
This Apple commercial is trying to tell you that their Mac is much
superior to Microsoft’s PC. In the
commercial it shows the person who is being represented as the PC in a
wheelchair with casts on all over his body, right beside him is a perfectly
healthy person who is being represented as the Mac. As the two computers start talking the Mac of
course asks what happened to the PC, and we start to hear a negative story
about how the PC got injured. The PC starts
to tell about how some unaware person came walking by, tripped over the power
cord that he was connected to, and pulled him off the desk. By saying that it implies to the viewer that
PCs are clunky and can get in the way.
The Mac conveniently, answers back that he has a magnetic plug in so if
some person were to trip over a power cord it would just disconnect and not
pull the Mac off the desk. The argument
is most definitely about the Mac computer being better than the PC computer and
wants the viewers of the commercial to buy a Mac, what they do not include in
the commercial is the price comparison, which is relevant to the audience because
the “superior” Macs may be a lot more expensive than the PC. Besides the price not being incorporated with
the commercial, it is extremely convincing to want to buy a Mac.
Good observations here, Steven, but what you're missing is analysis. How is this advertisement working to persuade the audience? What rhetorical strategies are at work here?
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